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PRACTICAL AND PRAGMATIC WISDOM FROM A FUNDRAISING PRO … JUDITH E. NICHOLS!
“So much about what we know
about our donors
is due to the pioneering work
of Dr. Judith Nichols.”
Dr. Judith Nichols may not have invented demographic and psychographic analysis,
but she is almost single-handedly responsible for bringing these critical tools to the attention of the fundraising community.
We take these building blocks for granted today, but just ten years ago, few of us knew much about our donors: who they were, and what their values and lifestyles were.
Through her work, her writings, and her teachings, we are all better informed and better prepared today to meet the challenges
of fundraising in the new millennium. She had educated us not only where to find our donors, but on how to talk to them, how to understand philanthropy from the donor’s perspective. In doing so, we have grown as fundraisers and are able to position our cause more effectively now than ever before.
JUDITH NICHOLS is a most unique
and inspiring visionary.
(* From the Public Radio Development and Marketing Conference Introduction
of Dr. Judith Nichols)
KUDOS FOR JUDY NICHOLS’ BOOKS ON FUNDRAISING
TRANSFORMING FUNDRAISING**: “An essential reading for those new to fundraising, and in particular, fundraising management and strategy development.” Professional Fundraising, Magazine, UK.
TARGETED FUND RAISING*: “Appropriately slanting your future solicitations becomes a tantalizing prospect after reading what Nichols has to say. She knows whereof she speaks and is wise enough to keep her prescriptions and suggestions realistic.” Contributions Magazine.
PINPOINTING AFFLUENCE*: "A real talent for cutting through all the bells and whistles to the core of what constitutes successful fund raising!" The Nature Conservancy.
LESSONS FROM ABROAD*: “Gathers the best of British fund raising and brings home lessons and ideas that all U.S. nonprofits can use.” American Heart Association.
GROWING FROM GOOD TO GREAT*:
“I find myself quoting 'customer perception is reality' almost daily, which has caused me to change my approach on more than one occasion." Penn State University.
GLOBAL DEMOGRAPHICS*: “Nuggets of gold...every serious fund raiser needs to get her or his hands on this important book right away.” The International Journal of Nonprofit & Voluntary Sector Marketing.
CHANGING DEMOGRAPHICS*: “I can't tell you how many times I have used her ideas and how much I and my clients have benefited since then from all her insights and information." Ken Burnett, author, Relationship Fundraising
Judy’s books are available through:
* Precept Press (800) 225-3775
**Jossey-Bass (800) 956-7739)
Informal, informative,
and interactive trainings
that provide useable strategies that improve
your fund raising results immediately … from a master presenter!
JUDITH E. NICHOLS, Ph.D., CFRE
NEW TRAINING NOW AVAILABLE!
DONOR DRIVEN:
An integrated approach to creating charitable partnerships
"Today and tomorrow's donors are not a collection of 'passive pockets' but rather proactive, thoughtful individuals who want to share the responsibility for choosing their charitable partners. Each member of the development team -- from public relations to major giving -- has a special role in assisting in growing the relationship. This workshop will inspire and challenge fundraisers and volunteers to new understanding of our integrated roles."
OTHER FAVORITE PRESENTATIONS
FROM JUDY NICHOLS!
REPOSITIONING FUNDRAISING: Trends in the 21st century. Provides the background to understand the philanthropic, economic, societal and technological trends impacting gift planning today.
RETHINKING MAJOR GIVING: New donors require new strategies. Learn how to avoid “tin cup” giving and help make your organization a donor’s priority.
ADDRESSING DONOR FATIGUE: Keeping and Growing Your Base of Support. It takes five times as much effort to find a new donor as to keep a friend. Learn how to significantly improve your renewals and upgrade supporters using after marketing techniques.
BOOMERS, BUSTERS, BOOMLETS: Marketing to Post World War II Audiences. More living adults were born after WWII rather than before. Learn their differing personality traits, money personalities, and communication styles using case examples both in and out of fundraising.
A VISION FOR THE BOARD: Partners in Fundraising Progress. The best fundraising programs partner volunteers and staff! Explores scenarios that help board members understand and proactively handle their “giving and getting” functions. A great board retreat!
Dr. Judith Nichols is a development practitioner, author and consultant with not-for-profit clients across the USA, Canada, Australia, South America, the United Kingdom, and Europe.
She brings nearly thirty years of fund raising and marketing experience to her clients, having worked with higher education as well as with arts and cultural, health‑related, human benefit and social service, membership, and youth organizations. A highly respected researcher, trainer and presenter, Judy specializes in helping organizations understand the implications of our changing demographics and psychographics on fund raising, marketing, membership, and volunteerism. She has been a featured speaker and trainer at numerous conferences, workshops, board retreats, staff trainings, and symposia.
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Judith Nichols has presented at numerous Association of Fundraising Professional International Conferences and more than 60 AFP chapters.
The many organizations Judy Nichols has worked with include:
Assn For Healthcare Phil. Assn of Lutheran Dev Of. Am Baptist Churches USA American Cancer Society American Heart Association American Lung Association Am Prospect Research Assn |
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American Quarter Horse Fdtn. American Red Cross Axelson Ctr for NP Mgt Berea College Boston University Boy Scouts of America Boys & Girls Clubs of Am. Brethren Home Foundation Campfire USA Camphill Foundation Canadian Assn of Gift Planners Canadian Breast Cancer Fdn CASE USA CASE Canada Catholic Charities Centers for NonProfit Mgt, Texas and Nashville DM Mktg. Assn, Germany Duke University Epilepsy Foundation Fdn. for Jewish Philanthropies Funding Information Ctr, Texas Fund Raising Inst - Australia George Washington University Girl Scouts of the USA Habitat for Humanity Imperial Cancer Research UK |
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ICFM, UK IFRC, Amsterdam Iowa State University Ivy League Dev. Conference Junior Achievement Kidney Foundation of Canada Leukemia Society of America Life Flight Network Lutheran Hour Ministries Mercy Corps International National MS Society NSPCC, UK Natl. Council for Resource Dev NJ Performing Arts Center The Nature Conservancy Ontario Hospital Association Or College of Arts & Crafts Or Independent Colleges Assn Oregon Research Institute Oregon State University Oregon Symphony Ottawa FR Executives Penn State University Phi Kappa Tau Foundation Planned Parenthood Portland Children’s Museum Presbyterian Church (USA) |
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Public Broadcasting Queen’s University, Canada The Rehabilitation Inst Ireland Royal Natl. Lifeboat Inst, UK San Diego State University St. Boniface Hospital Fdn St. Mary's University of Minn. Stout University Foundation The Salvation Army Tulane University Medical Ctr. United Cerebral Palsy United Methodist Fdn. United Way USA & Canada Univ. of Alberta, Edmonton University of Buffalo University of Calgary U of California, San Diego U of California, Santa Cruz University of Illinois University of Iowa University of Massachusetts University of Minnesota University of North Carolina University of Toronto Volunteers of America Waterloo-Wellington FR Ex World Food Program YMCA |
FOR INFORMATION, FEES AND AVAILALABILITY CONTACT:
Judith E. Nichols, Ph.D., CFRE
CV
JUDITH E. NICHOLS, Ph.D., CFRE
Current
President, New Directions in Philanthropy (Oregon through March 2005. Now NYC)
Since 1989, have consulted with clients throughout the world, concentrating on helping not-for-profits and membership organizations rethink their strategic planning. More than twenty five years of fund raising and marketing experience, working with higher education as well as with arts and cultural, health-related, human benefit and social service, membership, and youth organizations. Clients throughout the USA, Canada, Europe, Great Britain, and Australia include: American Cancer Society, American Heart Association, American Lung Association, American Red Cross, Girl Scouts of the USA, Mercy Corps International, the National Society for the Prevention of Cruelty to Children (UK), the Presbyterian Church (USA) Foundation, the Royal National Lifeboat Institute (UK), The Salvation Army, and Volunteers of America. Focus on marketing, public relations and fund raising strategies to address audiences demographically and psychographically. Successful author of numerous respected texts and articles using social marketing concepts.
As part of my commitment to offering practical, usable strategies for increased development results, I have worked in a top leadership role with one not-for-profit at a time in a more “hands on” role while maintaining a schedule of trainings and short-term consulting. In this capacity I have worked with a number of outstanding Pacific Northwest not-for-profits including, most recently, Life Flight Network (2003-2004). I have served as the President of the Vancouver National Historic Reserve Trust (2001 – 2002), Chief Development Officer for the Salvation Army Cascade Division (1997 – 2000), and directed fundraising efforts at the Sisters of St. Mary, Catholic Charities, and Girl Scouts of the Columbia Willamette.
Accomplishments include:
‑ recruitment of active board members at the highest levels of the corporate community
- successfully revamping of images of several not for profits in community, revitalizing the brand, through an awareness building campaign which includes cause-related partnerships as well as radio, television and print media
- increase of corporate and foundation giving from less than $250,000 to over $3 million annually
- directing planning of two capital campaigns of $15 million and $40 million
June '88 ‑ April '87
Vice President for Development, Portland State University, OREGON
Served as Executive Director of the PSU Foundation, supervising a staff of fifty, including fiscal management of the $20.2 million endowment and gift stewardship and acknowledging procedures. Worked closely with the thirty six members of the PSU Foundation Board to involve the community in development efforts.
‑ establishment of a planned giving program yielding $l.7 million in recorded bequest expectancies in six months
‑ establishment of a corporate giving campaign with increased major gifts and expansion of the base of support
‑ increased the number of corporate and foundation proposals annually from less than one hundred to more than four hundred with a corresponding increase of 100%+ in funding
‑ revamped the direct mail and telemarketing operations which resulted in the donor base increasing from 3,600 to 5,000 in eight months
‑ successfully directed the cultivation of major gift prospects by deans, volunteers, and the President
March '87 ‑ April '85
Executive Director for Development, Wayne State University, DETROIT
Oversaw and coordinated both the centralized fund raising department and efforts for fourteen colleges including the School of Medicine. Successfully negotiated multi million dollar grants for the Bio-Engineering Center and School of Business. Program received CASE 1987 Silver Medal for "most improved fund raising program of the decade". During my tenure, fund raising efforts moved from $3.4 million annually to $l0.5 million annually with an increase of donors from 24,000 to 37,000.
March '85 ‑ September '81
Executive Director, Alumni Affair, New Jersey Institute of Technology
Program advanced from $150,000 annually to $2.7 million annually under my direction. The President's Society, $500+ donors grew from 35 annual members to over 200. The annual phon-a-thon grew from $42,000 to $167,000.
1966 - 198l
Director of Development, New York College of Podiatric Medicine
Director of Marketing and Membership, YMCA of Greater New York
Worked within the publishing field with various publications including Newsweek Magazine in their advertising and marketing departments.
Education:
Ph.D., Business Administration ‑ l992, California Coast University
MBA, Marketing ‑ 1983, New York Institute of Technology with honors
BA, English ‑ 1969, City College of New York with honors
(CFRE) Certification as Fund Raising Executive by the Association for Fundraising Professionals, 1985
Professional Affiliations:
Founder, Northwest Grantmakers/Grantseekers Symposium (now in its 12th year)
Member, AFP – Association of Fundraising Professioanals – board member Oregon & Michigan chapters
Member, Willamette Valley Development Officers, Oregon
National Network on Women as Philanthropists - National Advisory Board Member since 1995
International Fund Raising Congress, Amsterdam - International Advisory Board Member since 1994
International Editorial Board Member, The Journal of Nonprofit and Voluntary Sector Marketing
Listed in Who's Who in the World, Who's Who of American Women, Who's Who in the West and Who's Who in Higher Education.
Books
Dr. Nichols’ books are part of the Association of Fundraising Professionals’ Heritage Collection.
Pinpointing Affluence: Increasing Your Share of Major Donor Dollars (Revised 2001/1993)
Transforming Fundraising (1999)
Lessons from Abroad: Fresh Fundraising Ideas from Experts in the United Kingdom (1997)
Global Demographics: Fund Raising for a New World (1995)
Growing from Good to Great: Positioning your Fund Raising for BIG Gains (1995)
Targeted Fund Raising: Defining and Refining Your Development Strategy for the l990s (1991)
Changing Demographics: Fund Raising in the l990s (1990)
By the Numbers: Using Demographics and Psychographics for Business Growth (1990)
Articles
“Stewardship: Retaining, Upgrading existing donors makes economic sense”, Canadian Fundraiser, April 30, 2004
“Repositioning Fundraising in the 21st Century, Journal of Nonprofit and Voluntary Sector Marketing, January 2004
“Rethinking Planned Giving”, PG Pulse Newsletter, Winter 2004
“More than Money”, Advancing Philanthropy, November/December 2003 (Interview)
“Connecting with Generation Y”, Chronicle of Philanthropy, July 24, 2003 (Interview)
“The New Face of Major Giving”, Major Gifts Review, Charity Channel, June 2003
“Aging Population Requires New Fundraising Paradigm”, Advancing Philanthropy, January/February 2003 (Interview)
“The Donors of the Future”, Advancing Philanthropy, May/June 2002 (Interview)
“Focus More Attention on Affluent Donors”, Chronicle of Philanthropy, March 22, 2001
“The PGC Quiz: First Step…About U.S. Demographic Changes”, Planned Gifts Counselor, March 2001
“Charities Advised To Use Demographics”, Front & Centre (Canada), March 2001
“Are you positioned for fund raising success in the 21st century”, Canadian Fund Raiser, January 31, 200l
“The 21st Century Case for Gift Planning”, The Journal of Gift Planning, First Quarter 2001
“Are you positioned for the 21st century”, Fund Raising Management, December 2000
“A new era of giving”, ThirdSector UK, October 19, 2000
“The coming of age of major giving”, Journal of Nonprofit and Voluntary Sector Marketing, September 2000
“Predictions for a New Year”, Journal of Nonprofit and Voluntary Sector Marketing, February 2000
“Are you positioned for risk?”, Fundraising Australia, April/May 1999
“Are We Talking to Ourselves?”, Nonprofit World, September/October 1998
“A Changing Mortality Curve”, Professional Fundraising (UK), July 1998
“Fundraising in the USA and the United Kingdom: Comparing today with directions for tomorrow”,
Journal of Nonprofit and Voluntary Sector Marketing, May 1997
“New paths aging boomers will tread”, Canadian Direct Marketing News, May 1997
“The Nation’s Changing Demographics: What You Need to Know--And Do”,
The Planned Gifts Counselor, March 1997
“Understanding the New Paradigms”, Fundraising Australasia, November 1996
"Revisiting the baby boomers at mid-life", Fund Raising Management, July 1996
"Revisiting the baby boomers at mid-life", Professional Fundraising(UK), April 1996
"American Fund Raisers Are Said to Ignore Technology", April 4, 1996, Chronicle of Philanthropy
"How to deal with the two big demographic shifts", March 1996, Canadian Direct Marketing News
"Developing Relationships with Donors, June 1995, Fund Raising Management
"Growing from Good to Great", March 1995, Fund Raising Management
"Understanding the New Paradigms", February 1995, Professional Fund Raising (United Kingdom)
"Pinpointing Affluence", May 1994, Fund Raising Management
"Affluence and Age: A Look at Older Americans", Fall 1993, NSFRE Journal
"Targeting the Maturing Boomer Market", September 1993, NonProfit Times
"Seeking Minority Leadership", June 1993, Fund Raising Management
"The Changing Face of Volunteerism", Winter l992, Girl Scout Leader
"Targeting Aging America", May l992, Fund Raising Management
"Heading into the l990s: Why Demographics Matter More than Ever", Fall 1991, NSFRE Journal
"Targeting Baby Busters", July 1991, Fund Raising Management
"Philanthropic Trends for the 1990s", August 1990, Fund Raising Management
"Target Marketing for Non-Profit Organizations", September l988, American Demographics
"Changing Demographics: Societal Changes", l986, Prentice-Hall Information Services
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